Talent4LIFE – Talent Management for Staff Retention Processes

Strategic Partnership for Vocational Education and Training

About the Project 

The Talent4LIFE Project is established in front of two core megatrends which are hitting the European economy and European SMEs in particular – demographic development and digitalisation. For SMEs in Europe, these are crucial risks for their survival since there is the need to employ workers who are able to apply digital skills in practically every economic sector; however, it falls extremely difficult to find talented younger employees within Europe. The only solution to tackle this situation is the approach of staff retention through active talent management and development within the company.

The main aim of the project is the development of a model (including instruments) for talent management based staff retention for European businesses (especially SMEs) to be able to manage the challenges of the future of work together with the challenges of the demographic development and the all-time war for talents.

During its lifetime, the Talent4LIFE project is going to develop four core intellectual outputs:

IO1: Explorative research study: To be able to fully understand and grasp the challenges and frame conditions of the target group (personal needs, talent scopes, challenges, and fears, etc.) as well as the situations of European businesses and companies on the level of staff retention and adaptation to change and digitalisation/automatisation, a brief explorative research study will be launched.

IO2: Talent4LIFE Model: This model defines the processes and instruments used for talent identification and management for staff retention and development processes in companies for the target group 45+. The model should be a hands-on practical collection of instruments to approach the target group, guide them through a talent identification and management process, and elaborate a development and training plan developed as IO3 of the project.

IO3: Talent4LIFE Development Plan: the findings of the talent management and identification process together with the agreements of future developments, in fact, the whole offer that the company is making to the single worker 45+ will be stipulated in a dedicated development plan which has its core function to draw the whole way and process for re-orientation, education and training, mentoring and monitoring of this development process.

IO4: Green Paper for Sustainability and Policy Integration: To achieve the best possible sustainability of the project and its outputs it is crucially important to embed the project and especially the findings and outcomes into policy discussions and a whole canon of activities around the future of work discussion, the adaptation needs of businesses and requirements/challenges of modern HR in terms of staff retention and talent management. For this reason, the partnership will develop a green paper.

Project title: Talent4LIFE – Talent management for staff retention processes in European business to tackle the challenges of the future of work
Programme: Erasmus+
Key Action: Cooperation for innovation and the exchange of good practices
Action Type: Strategic Partnerships for vocational education and training
Project identification/ contract number: 2020-1-AT01-KA202-077993

• Start Development Foundation, Hungary
Brainplus- Projektmanagement Schabereiter, Austria


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Read the Talent4LIFE National Focus Group Report – Cyprus:

Read the Talent4LIFE Research Study Executive Summary: